Are you marketing yourself effectively? Are you using the power of permission or relationship marketing? You're an information professional -- what about educational marketing? Do you know how to effectively establish your expertise in your practice areas, and how to cross-sell existing clients into areas with which they don't currently associate you? Do you know how to use the power of the Internet in your practice? Do you have all the clients you need, and the right mix of the kind of clients you like to work with? If your answer to any of these questions is "no" or "objection," a lawyer marketing coach can help you get on track.
Why does a lawyer hire a lawyer marketing coach? Because in law
school, you weren't taught anything about marketing, or even the how-to's of
business in general. In CLE courses, you're not taught anything about
marketing. And even in the training provided by law firms, you are still
not taught what you need to know, and the skills and ways of thinking that you
need to develop, in the areas of marketing and business development.
If you're like most lawyers, marketing isn't even in your DNA. It's why you
chose a profession, for heaven's sake -- for professions were, until recently,
And then law became a business.
Wham. The billable hour became the metric above all metrics. The
term "lip service" came to be cozy, in most sentences, in firms' literature
about pro bono commitments. Associate tracks lengthened. Many associates don't even make partner, and if the firms warn them
at all, it's at the bitter end. Labels like "of counsel," "non-equity
partner," "staff lawyer," "contract lawyer," and "Mommy-track" (for males and
non-parents too) proliferated.
Lawyers have been scrambling to adapt for fifteen years or more, but it's in the
last few years that the challenges facing them have seemed to spin out of
Do You Need an Ally? Build Your Practice With a Lawyer
Check out our
lawyer marketing coaches now.
We have worked with lawyers and businessmen and -women just like you to apply
best business practices to the law, the one industry that, due to its late start
in marketing and the lack of business training of lawyers, lags woefully behind most others
in marketing savvy. What can we do that you're probably not doing now with
the degree of rigor you'd like?
Identify your target markets and the niches with the highest possibility of
conversion from potential client to paying client. Work on wooing legal counsel in our marketing coaching for lawyers.
Devise and implement marketing
strategies directed at your target market, using
channels as diverse as referral or word of mouth to public speaking, newspaper
columns, and the Internet
- Identify your personal brand - a niche in which you actually fit,
in the eyes of potential clients
- target publications in which to write
- target fora in which to speak
- be accountable to a coach for actually making all of the above
Draft business plans -- yes,
they really do make a difference between the
well-oiled and the half-cocked. Would you go into court without an opening
Business development techniques and
optimization -- the least expensive, most
cost-effective form of marketing -- and one that your
competitors so far know virtually nothing about.
coaching and effective, persuasive
Team-building (including behavior and workstyle
assessments) for members of your law practice
360-degree reviews of managers and
strategies and a powerful web presence that's more than just
To find out more, check out our
lawyer marketing coaches
Our clients who use a lawyer marketing coach live in Los
Angeles, San Francisco and the Bay Area, Miami, Chicago,
Detroit, Minneapolis, St. Louis, New York City,
Charlotte, Philadelphia, Dallas, Houston, San Antonio,
Madison, Milwaukee, NYC, Washington D.C., San Diego,
Denver, Jacksonville, Atlanta, Honolulu, Baltimore,
Boston, Kansas City, Omaha, Las Vegas, Newark,
Cincinnati, Cleveland, Columbus, Dayton, Portland,
Pittsburgh, Nashville, Fort Worth, Salt Lake City,
Seattle, San Jose, Phoenix, Tucson, Tampa, Olympia,
Spokane, Tacoma, Palo Alto, Pasadena, Sacramento, Santa
Monica, Greenwich, Hartford, New Haven, Albuquerque,
Austin, Birmingham, Huntsville, Montgomery, Eugene,
Salem, and many more!